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OUR VISION

Every athlete is able to perform at their best when they need to.

Our Story

In 2008, the establishment of Think Feel Perform had the aim of enhancing athletes' performance when facing pressure. Initially providing one-to-one coaching and group workshops, the TFP team has since sought to revolutionize the industry by recognizing athletes' challenges and needs. Recently, we have created an online training resource, recognising the often dry and dull delivery of mental skills training. Our resource is designed to be consumed in an interesting and enjoyable way, tailored to the needs of individual athletes.

In most sports, mental abilities play a critical role in determining who wins and who loses, not just physical capabilities. Mental toughness is a learned skill that some find easy to develop, while others struggle to feel comfortable outside their comfort zone. Ultimately, success in sports goes to the athlete who is best prepared and can handle any situation. The TFP In the Zone program is therefore a must-have for any aspiring athlete, reducing instances of feeling out of depth and enhancing overall training and performance.

Our comprehensive self-paced program is presented in a clear, interesting manner, complete with examples and stories to reinforce key messages. We recognized that many athletes find mental skills training dull and boring, so we have transformed the industry to create a resource that athletes can engage with on a needs basis. Mental skills are a vital skill to develop at any stage of an athlete's development. Once registered, athletes can log in to the program and work through the content at their own pace, making their training and performance more effective and successful.

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Dr Domenic Crouch

Mental Skills Coach

Domenic works one to one and in groups, applying proven sport science and performance principles to help athletes create an effective mental game. Starting Think Feel Perform in 2008, he's had the opportunity to work with athletes from the ages of 5 to 75, in a wide array of sports, including lawn bowls, BMX racing, soccer, triathlon and countless more. He's had the opportunity to work with many athletes and coaches in swimming, basketball, tennis and more.  


As a Mental Game Coach, Domenic draws on his own experience as an athlete in cricket, golf, triathlon and distance running. He's coached teen and youth athletes in athletics, field hockey and swimming. Through his extensive years of study, Domenic is able to tie together practical and theoretical for the benefit of his audience. His biggest qualifying question to any athlete or coach is: All sporting performances involve technical, tactical, physical and mental aspects, but just how much of your training program is devoted to improving your mental game?

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